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Actionable cultural insights on Chinese consumers, translated into business strategy

Magpie Kingdom's expertise sits at the intersection of youth culture, consumer-facing technology, and social behavior in China. Our team provides analysis, business advisory services, and custom research to help businesses translate their value for the Chinese market. The Magpie Kingdom team wields a unique combination of deep local knowledge and global perspective.


What We Do

Our Services

Successful businesses in China need a deep understanding of the  cultural context around their products and services.  Our team provides analysis, business advisory services, and custom research to help businesses translate their value for the Chinese market.

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Magpie Digest

China’s online conversations are hard to follow from abroad, even for people who are familiar with and frequently spend time in the country. That's why we created a weekly newsletter that unpacks trending conversations in China that reveal insights about youth culture and macro social implications. Here's more background on the birth of Magpie Digest. 

Read the Archives »

Magpie Guidebook

Magpie Guidebooks are insight reports created to help companies truly understand China's most popular social platforms from the user's perspective. We go beyond market analysis and demographics to bring you a foundational understanding of how millions of Chinese people actually use these apps.  Our first Guidebook, on the ubiquitous messaging superapp WeChat, will be released in June.

Sign up for updates on the first Guidebook on Wechat »

 
The contextual implication of culture in business and policy in a flat digital world means that you have to have need to know insights from those that know; Magpie is one of my favorite resources and shares.
— Richard Kelly, Chief Catalyst at Fung Group
Magpie Digest is my new favorite outline on Chinese internet uses and users.
— Clay Shirky; Vice Provost for Educational Technologies, NYU