Magpie Guidebooks

Magpie Guidebooks are insight reports created to help companies truly understand China's most popular social platforms from the user's perspective. We go beyond market analysis and demographics to bring you a foundational understanding of how millions of Chinese people actually use these apps. After reading our Guidebooks, you will have the confidence to lead meaningful strategic conversations with your team about how to leverage this essential platform in your business. 

Our first Guidebook, on the ubiquitous messaging superapp WeChat, will be be available for purchase in March and released in June. Boasting 581 million daily active users domestically, a deep understanding of WeChat is imperative for anyone working within the Chinese market, whether you are crafting marketing strategy or launching products. 

Magpie Guidebook: WeChat is designed to impart a foundational understanding of how millions of Chinese people actually use WeChat in their day-to-day lives. Primarily known as a messaging tool, WeChat also offers so many more features on top of messaging that it is almost an operating system by itself—a built-in browser, social media feeds, a dizzying array of mobile payment features, subscriptions to digital news, online retail, and an open mini-app platform are all bundled in. In other words, WeChat is embedded into the fabric of Chinese society and businesses. 

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