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We advise companies on business strategy, consumer experience, and product/market fit. Our distinctive combination of deep local knowledge and global perspective allows your team to move forward confidently. We help you define not only your market strategy, but your entire business strategy in China, alerting you to the opportunities and challenges with connecting to consumers at every step. We are most excited to work with board members and C-level leaders who recognize the financial potential of the Chinese market.


As seasoned speakers both on stage and in board rooms, we create custom talks to bring the Chinese consumer to life for your organization. Whether it is kickstarting your annual conference or bringing an external perspective to your meeting, our visceral storytelling will inspire your team and create a sense of urgency around how China will impact your business.


We love research projects that ask urgent and meaningful questions. For select clients, we offer a range of custom research services, from advising on research design, to conducting fieldwork ourselves, to consulting on insights. Our custom research will deliver insights that will shock and inspire you to redefine your product roadmap or even more, your entire playbook. Share with us the most important thing your team is trying to understand.


If you want to dive in deep on a topic, hire us to be your cultural detective. In just under 3 days (24 working hours), we’ll dig into the depths of the Chinese internet and relay the insights that we find on a topic of your choice. Whether it's getting a pulse on a brand, understanding the key terms being used to describe your product, or mapping out conversations, we will apply our digital ethnography experience to get you quick answers.


Cultural Intelligence and Content Licensing

We offer cultural intelligence in three ways, all of which come with a range of licensing options. 

  1. Magpie Guidebooks are insight reports created to help companies truly understand China's most popular social platforms from the user's perspective. We go beyond market analysis and demographics to bring you a foundational understanding of how millions of Chinese people actually use these apps. After reading our Guidebooks, you will have the confidence to lead meaningful strategic conversations with your team about how to leverage this essential platform in your business. Our first Guidebook, on the ubiquitous messaging superapp WeChat, will be released in June.
  2. Magpie Digest is a weekly email newsletter in which we unpack trending stories and conversations on the Chinese internet. We’ve covered topics from the “hip hop ban” to the most popular video-streaming site amongst millennials. Subscribe to the newsletter here, or read through the archives here.
  3. We provide customized analysis for clients with specific topics and questions to explore. Share with us what you're trying to understand.